At SQA Canada, the privacy and protection of personal information is important to us. As a provider of Information Technology services, the collection and use of customers’ personal information is fundamental to our day-to-day business operations.

In handling customer, representative and employee personal information, we abide by the following principles.

Information We Collect
We collect personal information in compliance with applicable laws and ethical business practices, in order to provide products and services and to conduct business. We limit the information we collect to that which is necessary for, or related to, these purposes.

Cookies and Web Beacons
When you browse our website, we collect information from you in order to gauge usage and to improve your experience on our site. In order to do this, we collect information such as your IP address, the type of operating system you use, the time and duration of your visit to our site, your geographical location and the pages you visit within our website. We collect information about the number of times you visit our site and whether you are a new or repeat visitor. We track where on our website you explore, how long you stay on our site and at what point you exit from our website.

Our website also contains electronic images known as web beacons. Web beacons are usually invisible to the user and are used for many of the same purposes as cookies.

We use web beacons and cookies to:

1. Determine effectiveness of sales and marketing strategies;
2. Gather statistical information about our website usage patterns.

The data collected by cookies and web beacons generally do not contain information that will identify a particular individual. We use Google Analytics to analyze the use of our website, which uses cookies to collect and generate information about your visits to our site. This data is transmitted to Google’s servers in an anonymous form for processing. We study patterns of site activity so we can improve the experience of visitors to our website.

How We Use Personal Information
We may use or disclose your personal information for the purposes for which it was collected, other purposes you consent to, or as required or permitted by law.

Disclosure of Personal Information
We will not share your personal information, without your consent, with any organization outside our company for the purpose of that organization marketing its products or services to you.

Retention of Personal Information
We will keep your personal information only as long as needed to satisfy the purposes for which it was collected or as required or permitted by law. We aim to keep our records of your personal information as accurate and up to date as is necessary to fulfill the purposes for which it is used.

We will protect personal information with security safeguards that are appropriate to the sensitivity of the information, in order to protect it from unauthorized access, release or use.

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